BGA Brand Partner: Hoddy’s

Hoddy's tell us all about their start, a new recipe and partnering with BGA

Please could you tell us some of the history of your organisation?

Hoddy’s was founded in 2019 by Mark Hodson, a lifelong and passionate countryman. Not content with persuading us to eat more game through his acclaimed Journal – Talking Game, Mark decided it was time our canine friends also ate a little more game. And so Hoddy’s was born. The idea was simple – create a 100% natural dog food using wild game, which might otherwise go to waste.

The majority of pheasants in the UK are processed by removing the breast meat for human consumption, with the legs and bones left unused. Hoddy’s takes this discarded protein and combines it with duck, peas, sweet potato, carrots and other natural goodies to create a nutritionally balanced, grain-free and hypoallergenic dry dog food suitable for all adult working and active dogs.

After rigorous testing and lots of perfecting Hoddy’s released its first recipe in Summer 2020. Encouraged by the fantastic feedback from owners across the country we have decided to scale up production and make Hoddy’s available to a broader UK market.

By choosing Hoddy’s you are not only feeding your active adult dog a healthy and complete meal you are also helping to reduce food waste.


By being a brand partner, you are showing your support for the BGA’s efforts. Why do you feel the BGA Assurance Scheme is important to the future of the shooting industry?

Hoddy’s and the BGA have the same ethos, to ensure that game gets into the food chain and does not go to waste. Hoddy’s are also working with Willogame to ensure that all their pheasant comes from them directly, an approved BGA supplier.


Why was it important for your brand to support the BGA?

Assurance through the BGA offers the shooting industry an opportunity to proudly market their game and ensure it’s sustainability and longevity.


What are the biggest changes you have seen in the shooting industry over the last 5 years?

I think unprecedented external factors (Covid/birdflu) have shaken the norm and it will take a year or 2 to see the fall out take effect.


Why do you feel the discount is a benefit to BGA members?

Introducing them to a new product that is not only 100% perfected for their dogs nutrition but it helps to ensure the sustainability of shooting.


Can you tell us a little bit about your key plans, events and/or any new products for 2022?

We are developing another recipe which also uses a wild & sustainable protein source

Hoddy’s are working with Willogame to ensure that all their pheasant comes from them directly, an approved BGA supplier.


Anything else you would like to include?

Along with their incredible discounts for BGA members, all BGA shoots are entitled to free samples of Hoddy’s to give out on their shoot days (Clay or game). They can email us on to claim their free samples for guns.



To find out more about Hoddy’s click here