CarFest 2023: A Celebration of Music, Motoring, and Wild Meat

EatWild took to CarFest in Hampshire to introduce a completely new audience to the benefits of wild meat.

Eat Wild, alongside British Game Assurance, is breaking down barriers and introducing the UK public to new ways of eating game meat via events throughout the UK. Most recently, at CarFest in Hampshire.

Since 2018 Eat Wild has focussed on introducing new people to eating and cooking with game that has been reared and released to top welfare standards in the British countryside. Eat Wild has introduced hundreds of thousands of new people to game through its ‘foodie’, consumer-friendly tone that appeals to millennials, urbanites and other demographics who are less likely to have tried game in the past. 

Recently, EatWild took to CarFest in Hampshire to introduce a completely new audience to the benefits of wild meat. Teaming up with Rebel Wine to host wine and game tastings in the Tipple Tent, Eat Wild handed out a grand total of over 2,000 samples of wild meat, 1,000 recipe booklets, and 600 cooking guides throughout the weekend. 

CarFest is an annual family music and motoring festival held at Laverstock Park Farm, Hampshire, England. It was founded by radio presenter Chris Evans in 2011 and is the UK’s largest family fundraising festival supporting 8 Children’s charities, including Children in Need. The festival celebrates live music performances, track shows, celebrity chef demos, driving experiences, a steam fair and much more. This year, in its 21st edition, the festival hosted 17,000 campers.

When asked what they thought of their first taste of wild game such as pheasant, festival attendees responded with comments,

“It’s really amazing. I’ve never had it before and it was really lovely. I’ll definitely have it again, yes!” and “Pheasant Lasagne for us tonight and looking forward to it! [Latterly,] We really enjoyed it, will definitely be having again.” 

Rupert St Aubyn, CEO of Rebel Wine said

“CBD is a natural compound found in hemp, a variety of the species Cannabis Sativa. It has a multitude of benefits and has long been prized across the world for its calming properties. Our CBD-infused wine proves to be the perfect pairing with wild meat; both are synonymous in their sustainability, versatility, tastiness, and healthiness. We were thrilled to take this delectable combination to Carfest 2023 and introduce a brand new audience to the multifaceted advantages of both of these products.”

All game products can be purchased via the Eat Wild online shop here.