Eat Wild, the development board of British Game Assurance (BGA), introduces 1,500 6-11 year-olds to wild game in Northumberland at Glendale Children’s Education Day.
Eat Wild is the development board for British game aiming to showcase wild game as it’s never been seen before whilst promoting assured meat; reared, and released to top welfare standards in the British countryside. Eat Wild champions the high welfare, nutritional benefits, and the sustainability of game meat. Importantly, it offers people an easy education into the world of wild game.
Earlier this month, Eat Wild took to Northumberland to offer children the opportunity to learn about British game and the benefits surrounding its consumption. Almost all attendees had never heard of game before and yet the Eat Wild stand handed out close to 4,000 samples of meat.
The children had the opportunity to observe venison butchery and then taste it alongside partridge. Interactive drawings and photos were used to show the children what they were eating and the nutritional benefits of the meat.
Lord James Percy, Patron of BGA said
“Educating the next generation about the benefits of wild game is integral to the future of its market. Eat Wild is a vital tool in promoting game as the high welfare, sustainable and free-range meat that it is. It opens the door to the countryside and all it has to offer, giving nutritional information and importantly, freedom of choice for people to enjoy a food source that is both sustainable and the production of which delivers a wealth of economic, social and environmental benefits.”
From the effects of Eat Wild at Glendale’s Children’s Education Day, we can clearly see that young people are inspired and excited by this modern, food-centred campaign and that is what Eat Wild will, with no doubt, continue to deliver.
John Queen, Head Wildlife Conservation Manager at Linhope Estate, said
“At the annual award-winning Glendale Agricultural Society Children’s Countryside Day this year, the majority came to see the minority. We had a captive audience of 1,500 children aged 6-11 who came to learn all about rural occupations without any prejudice or judgement. They poked, they prodded, and they enthusiastically embraced everything and everyone involved with open minds, including Eat Wild who offered an incredible education of all things wild game and opened the children’s minds to the benefits of eating wild and sustainable meat. As adults, we all came away feeling proud to have been involved in such an amazing event.”