The Team



Liam Stokes, Chief Executive

Liam is a countryside campaigner, policy professional and passionate advocate for game shooting both as a sustainable source of delicious food and a tool for good in the countryside. Liam has worked for the Game and Wildlife Conservation Trust’s Upland Research team, managed a college pheasant shoot, taught gamekeeping and developed game and wildlife management degree programmes. He has served on the BASC England Committee and was formerly Head of Shooting and then Head of Campaigns at the Countryside Alliance. Most recently Liam was Senior Leader for Farming Sector Policy at Defra, navigating EU Exit, a General Election and the early stages of the Covid Emergency.

Liam believes in the mission of the British Game Alliance. Working with colleagues from across game shooting and beyond, he believes we can secure the future of a self-regulating, sustainable shooting sector putting assured game meat on the nation’s plates.


Mark Staples, Commercial Director

After graduating Mark spent time with Grand Metropolitan Hotels in Europe and the UK, before moving to Hilton where he spent 15 years in a variety of roles, culminating as Food and Beverage Director for the UK. Then moving to Corus Hotels as F&B Director, also looking after the Restaurant Partnership as well. Joining PSL in 2009, in various roles, finally running the High Street and Healthcare sectors as Account Director. Shoots both game and clays, and a regular visitor at The Game Fair for many years.

His passion for great food and service started at an early age, is as strong as ever, and even stronger promoting and use of British food and ingredients. Ensuring that he uses British produce at home as his first choice and often looking for alternative UK product if his first choice isn’t there.


Louisa Clutterbuck, Head of Operations

Louisa joined the BGA in the early stages and brings with her a wealth of administration, marketing and business skills. Having grown up in the heart of the Herefordshire countryside she is passionate that country pursuits are incorporating the latest developments in their field to create a sustainable future for all.  A passion for food ignited by a Leiths cooking course while at school she enjoys creating new game recipes to share with friends. Louisa is excited to be part of a cause she believes so strongly in.


Tiffany Greene, Office Administrator

Tiffany has worked in a variety of administrative roles in her career and while she grew up in London, she has always enjoyed the countryside and all it has to offer. Having worked in various industries she has always been keen to gain an understanding of her working environment. Tiffany is excited to be part of the BGA team and is relishing this opportunity to learn more about game.








Advisory Committee


Dylan Williams, AC Chairman and Board Member

Dylan commenced his career educating youngsters in his early 20’s, following successfully completing a course in Agriculture and subsequently 3 years studying Conservation, land management and ecology. This led to being appointed Head of the Game Department of the Hampshire College of Agriculture, formerly Sparsholt. Whilst here Dylan established the Countries first Diploma in Game, Wildlife and Habitat Management that continues to this day.

Following 3 years at a Shooting Ground in Wiltshire, Dylan moved to Pangbourne to create the Royal Berkshire Shooting School - considered by many the finest establishment of its kind, which was acquired by James Purdey and Sons, the London Gunmakers In 2018 – coinciding with the schools remarkable achievement of successfully helping charities raise over £30 million since 1991 when it was established. In 2019 Dylan was invited to be a consultant and Non-Executive Director to Purdey RBSS, assisting in its strategic development and its expansion globally, whilst continuing to provide one to one tuition clients at the Grounds


Andrew Davis, Secretary

After reading for a degree in agriculture at Oxford University, Andrew joined his father in the family business farming 2,200 acres in north Hampshire. He surrendered his tenancy when the land was sold and joined the CLA, becoming Director South East. In 2006, he joined the academic staff at the Royal Agricultural University, Cirencester, as a part-time senior lecturer, where his main interests are Heritage Property and Game and Deer Management. A passionate countryman, he is Hon Secretary of the Countryside Forum, formerly the Standing Conference on Countryside Sports and Management, Vice-Chairman of the Conservative Rural Forum and writes a regular newspaper column.

Chris Horne

I started GunsOnPegs with my father in 2007, it what was only supposed to be a hobby website for our favourite pastime. It became our full time business in 2009 and I became sole Managing Director in 2014. I have seen the industry change a huge amount in that time and have enjoyed addressing these challenges to do my best to safe guard the future of shooting. GunsOnPegs is a tech business built on data and our unique position means that we can often gather a lot of information for different scenarios quite quickly which leads us to make better decisions.

D'Arcy Wyvill

D’Arcy Wyvill left the hustle and bustle of the media world to return to Yorkshire to run the family estate, where he has now been in situ for 10 years. The estates’s shooting activities are a major employer and contributor to the local economy whether it be via offering high end accommodation for the local grouse moors or running days on the estate. D’Arcy succeeded the shooting business from his father Charles who was one of the first operators in the UK selling UK sporting opportunities to foreign clients and has since developed a broad knowledge of the shooting and hospitality business. D’Arcy is passionate about the benefits of shooting and conservation and has a keen interest in the social, economic and environmental issues facing rural communities. D’Arcy is also a keen fly fisherman and photographer and father to a young family.

Steve Bloomfield

Steve Bloomfield has spent thirty years as a gamekeeper and deer manager. Trained originally in wild bird management Steve progressed through the ranks to head keeper on both private and commercial shoots in East Anglia and Derbyshire before joining BASC in 2008. A BA honours degree in business management followed as he progressed through BASC from director of the Midland region to director of England and is currently executive director of shooting and operations.

Mark Cunliffe-Lister

Brought up on Swinton Estate which offers a wide variety of habitats and game over 20,000 acres, including grouse and pheasants. He has taken part in all aspects of shooting from beating, picking up, shooting and running the days. He took over the running of Swinton Estate in 2006 and organise let and syndicate shoots on the grouse and pheasants and walking days too. He set up a shooting school on the Estate which is now leased to EJ Churchill, and hosted the ‘Swinton Grouse’ charity clay shoot for 10 years. He joined the Moorland Association board in 2017 and was appointed Chairman in 2020.

Brian Mitchell

A full time Gamekeeper since leaving school at 16 years and is now aged 72.  Head keeper for 19 years old in Dorset then moved to Exmoor at 29 years old, at the time Exmoor was starting to develop a shooting interest. Helped develop some of the best shoots on Exmoor. He has a passion for good birds flying over guns not bag fillers. Brian was one of five Gamekeepers to put the National Gamekeepers Organisation together in 1997 and has been one of the Vice Chairman's since inception. Also Chairman for Devon and Somerset from the start on the Greater Exmoor Shooting Group [GESA] witch has been very successful in keeping the Exmoor National Park informed and supportive of the shoots. Proud father and grandfather to three game keepers.

Tim Baynes

Tim Baynes is Moorland Director of Scottish Land & Estates, representing grouse moors north of the border, and in close liaison with England. A former land agent, forestry contractor and investment specialist and farmer, he worked for the Countryside Alliance in the North of England before returning to Scotland in 2008. Having been brought up at Lake Vyrnwy in Wales, he has been involved in country sports all his life and is keen for the British Game Alliance to thrive in Scotland, and to develop accreditation alongside other schemes such as Wildlife Estates Scotland.

Kim Beddall

Developed what became the Horningsham Sporting Club (HSC) which grew to produce 16 drives shooting 40 mixed partridge/pheasant days. At this time also managed a roving syndicate that travelled the length and breadth of the UK to shoot high birds. Then became a period of expansion at Horningsham with the incorporation of a new beat at Corsley and some drives at Brixton Deverill. In 2004 launched the Brixton Deverill Shoot with its 11 drives and creation of the Brixton Sporting Club which ran alongside the HSC. Also the modest start of a rearing operation for our partridges. 2006/7 Incorporation of the Sutton Veny beat into the BSC which added an extra 12 drives to the programme , 90% partridges. 2007 to 2020 Development of the BSC and HSC which at its height provided club members with the possibility to shoot 39 drives over 8,000 acres. As we would often shoot double days there was a season when we shot over 130 days. 2014 Created the Up Cerne Sporting Club (UPC) to run the shooting on that Dorset Estate. 2014 - 20 Creation of a separate rearing business Selwood which in 2019 reared over 200,000 pheasants and partridges for the clubs and a number of well known West Country shoots. Since their inception Kim has remained Chairman of each of the Sporting clubs.

George DavisGFA Chairman

George was elected GFA Chairman in March 2021, he comes from a family who have farmed gamebirds for generations, longer perhaps than any other in Britain, but George himself has new ideas and a clear vision for what he wants to achieve.

Ian Jones MA VetMB MRCV

Stewart McIntyre

Having realised early on he was destined for a career in countryside management, he moved north and studied at Newton Rigg, a two year course in gamekeeping and wildlife management. Stewart chose a placement within a commercial shooting operation in East Anglia where he gained a vast amount of experience in the industry.

His current position, Estate Conservation Officer and Wildlife Manager for The G S Group which he has held for 12 years, is managing a multiple of sporting enterprises and Agri environmental schemes within a family farming business in Cambridgeshire, managing the countryside to create harmony between wildlife conservation, farming and shooting.  Understanding the value and importance shooting has in our countryside is key in educating future generations and the wider public, something Stewart is extremely passionate about.

Will Southall

Will was brought up on the edge of the Yorkshire Dales and, from an early age, has had a passion for the rural environment and country sports. Having worked for JM Osborne Rural and Sporting and William Powell Sporting since 2014, Will became a Director in April 2020.

With a keen eye for detail, Will is responsible for the management and delivery of a wide range of professional and Estate management projects. He has a detailed understanding of Estate management systems and has experience of delivering complex projects within strict timescales, and budget allocations. His client base ranges from the south coast to the Highlands of Scotland and on a day to day basis Will is involved in dealing with a wide range of stakeholders including Estate and property owners, employees and Government organisations. Will invests time in getting to know the people as well as the project, which helps him build a holistic picture of each individual client’s needs, preferences and long term desires. Will also manages the development of William Powell Sporting, a unique Sporting Agency, offering exclusive sporting opportunities worldwide.

The Board



Ivan Shenkman, Chairman

Ivan set up upmarket food wholesale company London Larder in 1980 and sold it to Brakes in 1992. He then founded PSL which grew to be the UK’s largest food purchasing consultancy working with over 2,000 clients throughout the UK. In 2016 he sold PSL to global player Sodexo who are seeking to roll out the PSL concept across Europe and beyond. He remains on the board.

Ivan has taken a keen interest in country pursuits for as long as he can remember and is passionate about making sure our sport is both well-regulated and well placed for the future.



Alan Beynon, Board Member (MD & Founder of St' David's Vets)

Alan founded the game bird division of St David’s Veterinary Group in 1994.  He was an early advocate for preventative medicine, such as improving the rearing and releasing conditions of poults, rather than simply treating disease once it occurred. His wealth of knowledge of the game industry and the respect he commands from it is unrivalled.


Charles McVeigh III, Board Member

Charlie joined the BGA from the start because of his passion and deep concern for our communities future. His extensive experience in the financial world will ensure the BGA is steered in the right direction and finacially sound. He is Chairman of Citigroup’s Investment Bank-Private Bank Partnership. He was formerly a member of the Fulbright Commission and presently serves on the Boards of Countryside Alliance, EFG-Hermes, Savills plc and Petropavlovsk plc. He is also a Governor of St Mary’s School Shaftesbury and a former member of both the Development Board and Advisory Council of the Prince’s Trust. He has formerly served as President of the American Chamber of Commerce; on the Boards of the LSE, LIFFE, Witan Investment Company plc, Clearstream and was appointed by the Bank of England to serve on the City Capital Markets Committee and the Legal Risk Review Committee. Charlie is ardent supporter of the countryside.


Simon Chantler, Board Member

Simon Chantler is a co-founder and Chairman of Meadow Foods, the largest independent manufacturer of added value dairy ingredients supplied to food manufacturers in the UK.

A former dairy farmer, and currently a Trustee of the Game and Wildlife Conservation Trust, Simon is passionate about all things to do with country sports, in which he has been involved for all of his life.


Richard Blackburn, Finance Director

Richard spent 28 years in the investment banking industry working at various firms including James Capel/HSBC, Schroder Salomon Smith Barney/Citigroup and Barclays. Based in London, Asia and New York he worked in a variety of Corporate Finance, Capital Markets, COO and Governance roles. Prior to that he qualified as a Chartered Accountant with Price Waterhouse.


Dylan Williams, Director and Advisory Committee Chairman

Dylan has had an exceptional career in shooting.




Richard Britten-Long, Board Member

Born in Kenya in 1953 on his family’s ranch now Lake Nakuru National Park, Richard is a life long game conservationist. Now almost fully retired as a property financier he lives in Worcestershire. He was Chairman of Cirencester Park Polo Club, now a vice president. He is a Steward, (Director) of the Hurlingham Polo Association and chair’s that body’s International Committee. He is a director of The Brooke Hospital for Animals (Brooke) and charity having a £20million annual income that focuses on improving the welfare of working equines and those that depend on them in 19 countries worldwide. He is a director of Brooke East Africa and sits on the finance committee of the Organisation. He joined The BGA earlier this year and The Board in October 2018.