Following the annual Agents’ Symposium last week, which was attended by a senior member of M&S’ agriculture team, the retailer has announced that it is to be the first to stock game that is both lead-free and British Game Assurance-certified.
M&S has stated its intention to lead the way in the sale of sustainable game, which is why the retailer has scrutinised and adopted the BGA’s standards. At the Agents’ Symposium at Royal Berkshire Shooting School on the 8th February, it was made clear that all meats have in-country, independently-certified Standards, and from now on M&S would expect to see game assured in the same way. BGA is now calling on shoots that want to register for assurance and make the transition to away from lead ammunition to contact them to find out how they can supply M&S.
BGA CEO Liam Stokes said this is a landmark moment for the game meat market:
“M&S has told the shooting world that they want to be the frontrunner in sourcing sustainable, British game, and that means insisting on BGA-certification as well as lead-free. We as a shooting community now need to rise to that challenge. Our new Regional Development Officers are on hand to help any shoot on the journey to assurance, and they are waiting to hear from you.”
Contact us here for more information on contacting your Regional Development Officer.