Stockists are now able to buy BGA assured game online

In a first for the industry, the British Game Alliance (BGA) has launched a new stockist matching tool that makes it easy to order BGA Assured game.

For game to receive BGA assurance, it must be reared, shot and processed according to strict guidelines governing everything from how the birds are reared to the way shoots manage natural habitats

The detailed regulations ensure BGA-assured produce is to be among the best on the market, and the new online tool is designed to simplify the process of finding and stocking BGA-assured game, whether a farm shop, wholesaler or in time national retailer. Hosted on the BGA website, stockists use the tool to register their interest. After filling out a short form which includes their details and requirements, such as their minimum health and hygiene certification and volume orders, it’s sent to suitable BGA-assured processors, allowing processors to then contact the stockist directly.

This process quickly and efficiently matches stockists with a supply of high quality, ethical, and sustainable game meat. By choosing a supplier consciously and ensuring their customers the very best game, stockists are then able to give shoppers the peace of mind they need to enjoy every last bite.

Will Oakley, Operations Director at Willo Game, said: “we are fully behind the BGA and this new piece of technology is exactly what is needed to open up new opportunities for approved processors, we look forward to working with the BGA and new stockists going forward.”

Matt Tough, Commercial Director at the British Game Alliance, said: “To strengthen the market and bolster the relationship between the game and food industries, it’s essential we get our members’ produce into the hands of stockists – whether they’re big wholesalers or artisan farm shops.

“This new tool will help us to do exactly that. For the first time, it gives stockists direct and competitive access to assured, top quality game that their customers will love. It’s a real gamechanger and takes the game industry to the next level.”

To access the tool, stockists must go to and choose ‘Find Processors.’

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